Google Analytics is a tool to obtain vital information about your website and visitors quickly. All websites are using Google Analytics to anticipate the areas to focus more to drive more traffic to the site. It’s one of the most popular tools out there for digital marketers to study the overall performance of a website. The tool allows you to obtain a wealth of information with a google analytics login that gives valuable insights about the traffic sources with the analytics dashboard regarding your site’s visitors.
From this blog, we will examine website analytics. If you are here for learning purposes, you will learn how you can manage the overall performance of your website. Consequently, you will make up your mind for Google analytics certification to pick up an abundance of practical analytic knowledge.
How to Use Google Analytics as a Free Website Analytics Application
Here’s a comprehensive guide you can get from Google Analytics, google statistics, and Google tracking to help you understand Google Analytics well with the traffic volume your site gets. Identify buyer personas with the help of real-time and audience reports by carefully analyzing the analytics reports. Moreover, you can fully leverage Google analytics as a marketing tool to analyze how effective your website is and what can be done to improve the performance with more impressions, conversions, and leads. You get plenty of information about the websites your traffic came from, individual page traffic, demographic data of visitors (e.g., where they live). The tool is so advanced that it lets you know whether your traffic comes from mobile or desktop.
How to Set up Google Analytics
To set up Google analytics, you follow the simple steps. The first and foremost is to set up the Google tag manager. For that, you have to create an account on Google tag manager to see all the downloads on your site; You’ll then set up a container that is essentially a bucket containing few important fields to fill as the prerequisite by Google. Give your container a descriptive name, and then you are required to immediately select the type of content it will be associated with (Web, iOS, Android, or AMP). Then you are good to proceed further. You check, create, and agree to the terms that appear and wait for the container’s installation code snippet. Once that’s done, click create.
How to Set up Google Tag Manager
Google Tag Manager is a free management system from Google to get familiar with gtm, google tags, analytics dashboard, google analytics certification and google tag manager extension. All you to understand is the way how it works. It works simply. There is no complexity in understanding how you can effortlessly see the amount of traffic your site gets overall. Also, you tend to get insights about the number of leads converted and the websites your lead came eventually. It allows you to conveniently take all the data on your website and send it to other potential sources to give traffic and conversions, such as Facebook analytics and Google analytics. The best thing that you achieve from setting up Google Tag Manager is to add tags to your Google Analytics without manually writing code on the back end, which is not a time-consuming process and a lot of headaches down the road.
Why Use Google Tag Manager
For signing up on the GA page, you need to enter your account, website name as well as the website’s URL. Also, you want the reporting to be in by selecting the industry category and the time zone. Once you successfully enter this critical piece of information, you are set to proceed further. The next step is to get the tracking ID which involves a personal account number and a property number associated with your account. Now, you see a page where you can create a new website tag. You can now customize two areas of your tag.
How to Use Google Tag Manager
This section helps choose TAG Type. In this category, you are required to select the “Universal Analytics” option. When you see the data type, you should click on the new variable and enter your Google Analytics tracking ID. These steps complete the triggering and configuration steps essential in setting up Google analytics and setting up your preference to obtain valuable data to scale the business growth. We’re not done yet, though. Some more steps are required to tell Google precisely what we want to achieve from this site and the viable options to scale to increase the conversion ratio. Nevertheless, you need to set up your goals which take us to the next steps that we will present in the next section in more detail.
Which Goals are Available in Google Analytics
While you probably are sure of the performance indicators for your website, you need to tell Google the same what is in your mind and the set benchmark for the success of your site. Google Analytics dashboard has an admin button on the button left corner. By clicking it, you will be taken to the goals window, where you get a chance to set realistic goals. From here, you’ll be able to set diverse goal templates to understand if one matches your expected goal. You’ll also want to choose the type of goal you want. They include destination and duration, which are super helpful for those who are more interested in learning the customer journey. Destination for your site visitors to arrive at a specific web page and duration for users who stayed on your site for a given time.
Google Analytics to Analyze Your Web Traffic
Now that you’ve fortunately set up Google Analytics and glanced at some ways to optimize it let’s investigate ways to analyze your traffic. You can find five reporting options on the left sidebar that offer you different ways of looking at your web traffic. Understand Most Powerful pieces of reporting include Real-time, audience, acquisition, behavior, and conversions. Now let’s uncover bit by bit what you can expect to find in them. Real-time analytics show you the overview of visitors to your site. You can also track the returning customers with precise details and track who visited a landing page for a product on your website. It is the right place to choose who might be interested in blog posts and tailor your brand’s look and feel for them.
Analyze Your Traffic With GTM
Analyzing the traffic means three components of website traffic with careful examination of website statistics and finding areas of improvement via web analytics. You can also go to Pages/Screens per session for a specific amount of pages. Similarly, another way to analyze traffic is via creating events to get users to play a video or click on a link. You can easily and quickly update code fragments. If Google tag manager (GTM) is working, you can check the source code and select the view page source for finding the GTM container code. Google Tag Manager is a super helpful and incredible tool for digital marketers and people with no marketing background with a user-friendly, web-based interface that simplifies working with the tag to analyze the various sources of scaling a website from multiple traffic sources.
With the tips and methods shared by experts in our digital agency, you’re well on your way to building high-quality backlinks and leverage Google analytics to increase your conversions. For any marketing services, you can email us at SEO Evrima. Comment down below to let us know how helpful it was in boosting organic traffic and attracting more potential leads and customers.